The purpose of Corporate Communication is to give practitioners of corporate communication a broad framework that allows them to make effective decisions about communication approaches, priorities, and activities.
The course addresses organizational issues in the context of communication and discusses corporate communication analysis in detail with the goal of enabling practitioners to provide advice on communication to leaders and teams. Students are exposed to applied communication problems, including issues of process and ethics, among other current topics in this field. The course demands that students apply the concepts presented to real corporate settings and experience.